000 02437nam a2200277Ia 4500
001 2863
008 230305s2018 xx 000 0 und d
020 _a9781138097124
043 _aen_UK
041 _aeng
245 0 _aBehavioral economics
250 _a3rd ed.
260 _a
_bRoutledge,
_c2018
300 _a555 p.:
_bgràf. ;
_c23 cm
505 _aIntroduction
_rAn introduction to behavioral economics--
_rEconomic behavior--
_rSimple heuristics for complex choices--
_rChoice with risk--
_rChoosing when to act--
_rLearning from new information--
_rInteracting with others--
_rSocial preferences--
_rOrigins of behavior--
_rEvolution and culture--
_rNeuroeconomics--
_rWelfare and policy--
_rHappiness and utility--
_rPolicy and behavior.--
520 _aOver the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. ; This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. ; This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students
630 _aHB Economic Theory. Demography
_918
650 _aEconomics. Psychological aspects.
700 _aCartwright, Edward,
_eAuthor
902 _a531
905 _am
912 _a2018-01-01
942 _a1
953 _d2020-11-16 18:29:21
999 _c2726
_d2726