| 000 | 02299nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 2864 | ||
| 008 | 230305s2020 xx 000 0 und d | ||
| 020 | _a9781119551447 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aTesting business ideas | |
| 260 |
_a _bJohn Wiley & Sons, _c2020 |
||
| 300 | _axiii, 348 p. : ill. ; 25 cm. | ||
| 505 |
_a1 Design _rDesign the Team p. 3-- _rShape the Idea p. 15-- _r-- _r2 Test-- _rHypothesize p. 27-- _rExperiment p. 41-- _rLearn p. 49-- _rDecide p. 59-- _rManage p. 65-- _r-- _r3 Experiments-- _rSelect an Experiment p. 91-- _rDiscovery p. 101-- _rValidation p. 231-- _r-- _r4 Mindset-- _rAvoid Experiment Pitfalls p. 313-- _rLead through Experimentation p. 317-- _rOrganize for Experiments p. 323-- _rAfterword p. 329-- |
||
| 520 | _aThere is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations. | ||
| 590 | _bPreview available on publisher's website. | ||
| 630 |
_aHD INDUSTRIES. LAND USE. LABOR _937 |
||
| 650 |
_aExperimentation _912347 |
||
| 650 |
_aRisk management _96244 |
||
| 650 |
_aBusiness ideas _912348 |
||
| 700 |
_aBland, David J. _eAuthor |
||
| 700 |
_aOsterwalder, Alexander _eAuthor _96321 |
||
| 856 | _uhttps://www.wiley.com/en-us/Testing+Business+Ideas%3A+A+Field+Guide+for+Rapid+Experimentation-p-9781119551423 | ||
| 902 | _a431 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9781119551447.jpg | ||
| 912 | _a2020-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2021-01-07 17:30:26 | ||
| 999 |
_c2727 _d2727 |
||