000			01507nam a2200313Ia 4500
001			2874
008			230305s2020 xx 000 0 und d
020			_a9781526847232
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aPrinciples and practice of marketing _c/ David Jobber and Fiona Ellis-Chadwick
250			_aNinth edition
260			_aLondon ; New York : _bMcGraw-Hill Education, _c2020
300			_a831 pages : _billustrations (some color) ; _c27 cm.
505			_aIncludes bibliographical references and index.
520			_aThe ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.
650			_aMarketing
650			_aCustomer value _912375
650		0	_aMarketing _xPlanning _99390
650		0	_aProduct differentiation _91226
700			_aEllis-Chadwick, Fiona, _eAuthor
700			_aJobber, David _d1947- _eAuthor _97338
902			_a397
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781526847232.jpg
942			_a1 _2ddc
999			_c2737 _d2737