000 01883nam a2200337Ia 4500
001 2875
008 230305s2020 xx 000 0 und d
020 _a9781292313733
040 _cTBS
041 _aeng
043 _aen_UK
245 0 _aInternational business
250 _aNinth global edition
260 _bPearson Education,
_c2020
300 _a619 p.
_bill.
_c28 cm.
500 _aa managerial perspective
520 _aInternational Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
590 _bSupport resources available on publisher's website.
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 _aInternational business
_912377
650 _aGlobal marketplaces
_912378
653 _aBibliography MSc - International Business: International Business Development
700 _aPustay, Michael W.
_eAuthor
700 _aGriffin, Ricky W.,
_eAuthor
856 _uhttps://www.pearson.com/uk/educators/higher-education-educators/program/Griffin-International-Business-A-Managerial-Perspective-Global-Edition-9th-Edition/PGM2759720.html?tab=resources
902 _a485
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9781292313733.jpg
942 _a1
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