| 000 | 01541camaa2200241 i 4500 | ||
|---|---|---|---|
| 001 | Rebiun16794010 | ||
| 008 | 150525s2016 gbra b 001 0 eng | ||
| 020 | _a9781292092621 | ||
| 040 |
_aDLC. _cDLC. _dDLC. _dUCAR |
||
| 041 | _aeng | ||
| 050 |
_aHF 5415.13 _bK87 |
||
| 100 |
_aKotler, Philip _91123 _eauthor |
||
| 245 | 1 | 0 |
_aMarketing management _c/ Philip Kotler, Kevin Keller |
| 250 |
_aFifteenth edition ; _bGlobal edition |
||
| 260 |
_aHarlow, England : _bPearson Education, _c2016 |
||
| 300 |
_a714 pages,118 variously numbered pages : _billustrations (color) ; _c28 cm |
||
| 520 | _aFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. | ||
| 526 | _aB2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods | ||
| 650 | 0 |
_aMarketing _xManagement _99256 |
|
| 700 |
_aKeller, Kevin Lane _d1956- _92447 _eauthor |
||
| 856 |
_uhttps://bookshelf.vitalsource.com/reader/books/9782326060043 _yEbook (16th edition) |
||
| 942 | _2lcc | ||
| 999 |
_c2746 _d2746 |
||