000			03581nam a2200373Ia 4500
001			2894
008			230305s2009 xx 000 0 und d
020			_a9780470510292
043			_aen_UK
041			_aeng
245		0	_aInternational business
250			_aEuropean edition
260			_a _bJohn Wiley & Sons, _c2009
300			_axiv, 617 p. _c26 cm.
505			_aIncludes case studies, bibliographical references and index. _r-- _rPART ONE: INTERNATIONAL BUSINESS ENVIRONMENT.-- _r-- _rChapter 1: The Nature of International Business.-- _rChapter 2: Theory of Trade and Investment.-- _rChapter 3: Culture.-- _rChapter 4: Political and Legal Environment.-- _r-- _rPART TWO: INTERNATIONAL BUSINESS AND MARKETS.-- _r-- _rChapter 5: International Financial Markets.-- _rChapter 6: Economic Integration.-- _rChapter: 7 Emerging Markets.-- _r-- _rPART THREE: INTERNATIONAL BUSINESS STRATEGY.-- _r-- _rChapter 8: Entry and Expansion.-- _rChapter 9: Strategic Planning, Organization, Implementation and Control.-- _r-- _rPART FOUR: INTERNATIONAL BUSINESS OPERATIONS.-- _r-- _rChapter 10 Marketing, Logistics and Supply Chain Management.-- _rChapter 11 Financial Management.-- _rChapter 12 International Human Resource Management.-- _rChapter 13 Corporate Governance, Accounting and Taxation.-- _r-- _rPART FIVE: EMERGING ISSUES.-- _r-- _rChapter 14: Emerging Issues in International Business.-- _r-- _rPART SIX: CASE STUDIES.-- _r-- _r1. Vietnamese Catfish.-- _r2. Car Financing in China.-- _r3. Turkey's Kriz.-- _r4. Lifton Hydra Team.-- _r5. Cosmetics from Poland.-- _r6. General Motors Russia.-- _r7. Global Telecom Leaders.-- _r8. Toyota.-- _r9. When Diamonds Weep.-- _r10. Gorjene.-- _r11. Bolivia Oil and Gas.-- _r12. BMW Corporate Governanace.-- _r13. Danfoss China.-- _r14. Gazprom-Naftogaz.-- _r15. Wal-Mart.--
520			_aEssential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. ; ; Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. ; ; Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.
590			_bSupport resources available on publisher's website.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aInternational business enterprises _xManagement _9498
650		0	_aStrategic planning _93573
700			_aMarinov, Marin _eAuthor _912431
700			_aCzinkota, Michael R. _eAuthor
700			_aRonkainen, Ilkka A. _eAuthor
700			_aMoffett, Michel _eAuthor _92698
700			_aMarinova, Svetla _eAuthor _912432
856			_uhttps://bcs.wiley.com/he-bcs/Books?action=index&itemId=0470510293&bcsId=4333
902			_a485
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780470510292.jpg
912			_a2009-01-01
942			_a1
953			_d2021-02-09 17:38:03
999			_c2756 _d2756