000			02397nam a2200337Ia 4500
001			2913
008			230305s2019 xx 000 0 und d
020			_a9783319955544
043			_aen_UK
041			_aeng
245		0	_aCase studies in strategic management
260			_a _bSpringer International Publishing, _c2019
300			_axx, 91 p. _bill. _c25 cm.
490			_aManagement for Professionals
500			_ahow executive input enables students' development
505			_aIncludes bibliographical references and case studies. _r-- _rCase: The Renewed Case Seminar-- _rSupporting Companies and Participating Managers in Case Study Presentations-- _rCase: unu GmbH: Sharing Is Caring-A Suitable Business Model for E-Scooter in Germany-- _rCase: UBS-Acquisition of Commerzbank AG as a Possible Growth Strategy--
520			_aMost business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. ; The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
590			_bPreview available on Google Books.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aStrategic management _x case studies _912480
700			_aBiagosch, Andreas _eDirector Científic _912481
700			_aFriedl, Gunther _eDirector Científic _912482
856			_uhttps://books.google.es/books?id=N6BtDwAAQBAJ&lpg=PP1&hl=es&pg=PP1#v=onepage&q&f=false
902			_a813
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9783319955544.jpg
912			_a2019-01-01
942			_a1
953			_d2021-02-16 15:32:07
999			_c2775 _d2775