000			02462cam a2200337 i 4500
001			7409549
003			CaAEU
005			20240919190519.0
008			150220t20162016enka b 001 0 eng
010			_a 2015004481
020			_a9781138775848
035			_aocn906936149
040			_aDLC _beng _erda _cDLC _dYDX _dOCLCF _dYDXCP _dCDX _dAEU
041			_aeng
042			_apcc
050	0	0	_aJZ1316 _b.D56 2016
100			_aDinnie, Keith _eauthor _912509
245	1	0	_aNation branding _b: concepts, issues, practice _c/ Keith Dinnie.
250			_aSecond edition.
260			_aLondon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group, _c2016.
300			_axxx, 275 pages : _billustrations (some color) ; _c24 cm.
500			_a"First edition published 2008 by Butterworth-Heinemann, an imprint of Elsevier." -- title page verso.
504			_aIncludes bibliographical references and index.
520			_aNation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
526			_aMSc International Business: Units 4 & 7. Regional Spotlights
650		0	_aNation-state _924198
650		0	_aPlace marketing _924199
650		0	_aBranding (Marketing) _96284
650		0	_aInternational relations _91046
942			_2ddc
999			_c2783 _d2783