000			04228nam a2200361Ia 4500
001			2934
008			230305s2017 xx 000 0 und d
020			_a9783319833293
043			_aen_UK
041			_aeng
245		0	_aEthics and neuromarketing
260			_a _bSpringer International Publishing, _c2017
300			_axv, 209 p. _c24 cm.
500			_aimplications for market research and business practice
505			_aNeuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research _rTopoi in Neuromarketing Ethics-- _rA Guideline for Ethical Aspects in Conducting Neuromarketing Studies-- _rEthical and Legal Considerations in Research Subject and Data Protection-- _rTransparency and Reliability in Neuromarketing Research-- _rImplicit Measures of Attitudes in Market Research-- _rEthical Considerations regarding Stakeholders in Neuromarketing Research. Empirical Insights from NMSBA Corporate Members, TAAN Advertising Agencies and Romanian Companies-- _rDealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas-- _rThe Limits and the Ethics of Consumer Profiling-- _rEthical Dilemmas of Future Technologies-- _rThe Ethics of Neuromarketing in Sports-- _rErratum to: A Guideline for Ethical Aspects in Conducting Neuromarketing Studies--
520			_aThis book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. ; ; At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports-under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers' consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
590			_bPreview available on Google Books.
630			_aHF COMMERCE _914
650		0	_aBusiness ethics _93022
650		0	_aNeuromarketing _96114
650			_aMarket research _91562
700			_aIorga, Ana Maria _eDirector Científic _912543
700			_aThomas, Andrew R. _eDirector Científic
700			_aPop, Nicolae Alexandru _eDirector Científic _912545
856			_uhttps://books.google.es/books?id=0B1LDQAAQBAJ&printsec=frontcover&hl=es#v=onepage&q&f=false
902			_a355
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9783319833293.jpg
912			_a2017-01-01
942			_a1
953			_d2021-02-19 16:58:38
999			_c2794 _d2794