000			03205nam a2200325Ia 4500
001			2946
008			230305s2002 xx 000 0 und d
020			_a9780761913757
040			_cTBS
041			_aeng
043			_aen_UK
050			_a HD62.4 _b.C387 2002
100			_aCavusgil, S. Tamer _9508 _eauthor
245		0	_aDoing business in emerging markets _b: entry and negotiation strategies _c/ S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
260			_aThousand Oaks, CA ; London ; New Delhi : _bSage Publications, _c2002.
300			_axv, 300 pages : illustrations, charts, tables (black and white) ; 23 cm.
504			_aIncludes bibliographical references (p. 273-281) and index.
505			_aWhy look at emerging economies? — Emerging market potential — Internationalization as a business strategy — Export marketing to and sourcing in emerging economies — Entry strategies for emerging markets — Developing and managing relationships in emerging markets — Negotiation process and strategies for emerging markets — Emerging markets of Asia — Emerging markets of Eastern Europe — Emerging markets of Latin America, South Africa and Turkey — Conclusions: some guidelines for doing business in emerging markets.
520			_aThere are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task. Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets. Key Features: Advances in information technology that have an impact on international business; Methods for deciding which entry strategy is best for new markets; Tips for managing relationships with foreign customers, governments, and suppliers; A guide to selecting foreign distributors and freight forwarders; Assessment of the impact of the Asian financial crisis, organizations such as the WTO and G-7, and the September 11 tragedy.
590			_bPreview available on Google Books. ;
650		0	_aInternational business enterprises _94692
650		0	_aExport marketing _93292
650		0	_aNegotiation in business _927
653			_aBibliography MSc - International Business: Issues and Trends in International Business
653			_aBibliography MSc - International Business: Regional Spotlights
653			_aBibliography M1 - International Business in LATAM
700			_aAgarwal, Milind R. _eauthor _922151
700			_aGhauri, Pervez N. _d1948- _eauthor _921139
942			_2lcc
999			_c2806 _d2806