| 000 | 02364cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 991105962389006196 | ||
| 005 | 20240918190704.0 | ||
| 008 | 140127s2014 enka b 001 0 eng | ||
| 010 | _a2014002694 | ||
| 020 | _a9781118509081 | ||
| 035 | _a(UTL)13451929-01utoronto_inst | ||
| 035 | _a(SIRSI)13451929 | ||
| 035 | _a(OCoLC)851413943 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dYDXCP _dDEBBG _dUKMGB _dCDX _dOCLCF _dOCLCO _dTULIB _dOCLCQ _dSFR _dOCLCQ |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5438.8.K48 _bW66 2014 |
| 100 |
_aWoodburn, Diana _921534 _eauthor |
||
| 245 | 1 | 0 |
_aHandbook of strategic account management _b: a comprehensive resource _c/ Diana Woodburn and Kevin Wilson. |
| 260 |
_aChichester, West Sussex : _bWiley, _c2014. |
||
| 300 |
_axiii, 634 pages : _billustrations ; _c25 cm |
||
| 504 | _aIncludes bibliographical references (pages 555-604) and index. | ||
| 520 | _aA complete compilation of the established knowledge in strategic account managementThough companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers that address researched knowledge of SAM across the academic community. Filling a void in the existing academic literature, Handbook of Strategic Account Management identifies key issues awaiting exploration. Each paper includes an overall summary of the tenets of SAM and a list of references, creating an indispensable resource for academic readers, students, and researchers. Written by an editing team with experience teaching SAM in company workshops, both of whom are members of SAMA, which has more than 3,000 members and bases in the United States and Europe Includes contributions from all over the world representing the balanced, researched body of knowledge in SAM Those looking to enhance their companies' relationships and bolster their businesses need look no further than this comprehensive collection of the latest knowledge in SAM. | ||
| 526 | _aMSc International Business: Unit 5. Managing Business Operations Globally | ||
| 650 | 0 |
_aSelling _xKey accounts _99090 |
|
| 650 | 0 |
_aCustomer relations _93627 |
|
| 650 | 0 |
_aMarketing _xKey accounts _99091 |
|
| 650 | 0 |
_aSales management _9291 |
|
| 700 |
_aWilson, Kevin _d1947- _912592 _eauthor |
||
| 942 | _2lcc | ||
| 999 |
_c2810 _d2810 |
||