000			02250nam a2200349Ia 4500
001			2997
008			230305s2019 xx 000 0 und d
020			_a9783030019709
043			_aen_UK
041			_aeng
245		0	_aCustomer accounting
260			_a _bSpringer, _c2019
300			_aviii, 87 p. _c24 cm.
500			_acreating value with customer analytics
505			_aIncludes bibliographical references. _r-- _rCustomer Analytics: Definitions, Measurement and Models-- _rCustomer Analytics for Internal Decision-Making and Control-- _rCustomer Equity for External Reporting and Valuation-- _rConclusions and Trends to Look Forward--
520			_aThis book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
590			_bPreview available on Google Books.
630			_aHF COMMERCE _914
650			_aCustomer accounting _912703
650			_aCustomer analytics _912704
650			_aCustomer equity _912705
700			_aPerego, Paolo _eAuthor _912706
700			_aBonacchi, Massimiliano _eAuthor _912707
856			_uhttps://books.google.es/books?id=BWR2DwAAQBAJ&printsec=frontcover&hl=es#v=onepage&q&f=false
902			_a1318
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9783030019709.jpg
912			_a2019-01-01
942			_a1
953			_d2021-03-22 15:53:19
999			_c2855 _d2855