000			01825nam a2200289Ia 4500
001			2998
008			230305s2019 xx 000 0 und d
020			_a9783030107338
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5410-5417.5 _bS745 2019
100			_aSteinhardt, Gabriel _912709 _eauthor
245		0	_aMarket-value pricing _b: definitions, concepts, and processes for market-value centric pricing _c/ Gabriel Steinhardt.
260			_aCham, Switzerland : Springer Nature Switzerland, 2019.
300			_axiii, 52 pages : illustrations, charts, table (black and white) ; 24 cm.
490			_aSpringerBriefs in Business _v2191-5482
505			_aPricing Fundamentals — Value Concept — Pricing Influencers — MVP Model — Blackblot Market-Value Pricing Model Glossary — Blackblot Market-Value Pricing (MVP) Model.
520			_aThis book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
590			_bPreview available on Google Books.
650		0	_aBusiness enterprises _xFinance _9379
650		0	_aIndustrial management _920469
650		0	_aManagement _9319
650		0	_aMarketing _91020
650		0	_aProject management _91664
942			_2lcc
999			_c2856 _d2856