| 000 | 01388nam a2200397Ia 4500 | ||
|---|---|---|---|
| 001 | 287 | ||
| 008 | 230305s2002 xx 000 0 und d | ||
| 020 | _a9789702602613 | ||
| 040 | _cTBS | ||
| 041 | _aspa | ||
| 245 | 0 | _aMarketing internacional | |
| 260 |
_bPearson Prentice Hall, _c2002 |
||
| 300 | _axxxiii + 665 p. ; 27 cm | ||
| 590 | _bVista parcial de la 8ª ed. en Cenage, disponible en Google Books (ver enlace) | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 |
_aInternational business enterprises _xMarketing _93576 |
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| 650 |
_a Comercio Exportación _92025 |
||
| 650 |
_a Intermediario _92026 |
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| 650 |
_a Franquicia _92027 |
||
| 650 |
_a Distribución _920514 |
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| 650 |
_a Precio _9857 |
||
| 650 |
_a Canales de venta _92028 |
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| 650 |
_a Marca _9856 |
||
| 650 |
_a servicios _9865 |
||
| 650 |
_a Promoción _9858 |
||
| 650 |
_a Logística _9487 |
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| 650 | _a Casos estudio. | ||
| 653 | _aBibliography MSc - International Business: International Business Development | ||
| 700 |
_aRonkainen, Ilkka A. _eAuthor |
||
| 700 |
_aCzinkota, Michael R. _eAuthor |
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| 856 | _uhttp://books.google.com/books?id=MDfoUy9cZxkC&printsec=frontcover&dq=marketing+internacional+czinkota+ronkainen&hl=en&ei=Vpw0TMvbIpTNjAfAwNnfBw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCsQ6AEwAA#v=onepage&q&f=false | ||
| 902 | _a537 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c286 _d286 |
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