000			03591nam a2200337Ia 4500
001			3027
008			230305s2021 xx 000 0 und d
020			_a9780367860745
043			_aen_UK
041			_aeng
245		0	_aCross-cultural aspects of tourism and hospitality
260			_a _bRoutledge, _c2021
300			_axvi, 354 pages ; 25 cm
500			_aa services marketing and management perspective
505			_aIntroduction: International and Global Nature of Tourism and Hospitality _rCulture: A Cross-Cultural Perspective-- _rIntercultural Competence, Intercultural Sensitivity, and Cultural Intelligence-- _rCulture and Context in Communication-- _rThe Influence of Indulgence and Restraint on Tourism and Hospitality-- _rPower Distance as a Cultural Variable-- _rUncertainty Avoidance as a Cultural Variable-- _rMasculinity versus Femininity, Gender Egalitarianism, and Assertiveness-- _rThe Influence of Individualism and Collectivism on Tourism and Hospitality-- _rPerformance and Humane Orientation as Cultural Variables-- _rTime Orientation as a Cultural Variable-- _rA Review of Trompenaars and Hampden-Turner's Cultural Dimensions-- _rConclusions--
520			_aCross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry - organisational behaviour, and human resource management, and marketing and consumer behaviour. ; ; Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' and practitioners' learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. ; ; This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
590			_bIncludes case studies, bibliographical references and index. ; Support material available on publisher's website.
630			_aCLASS G - GEOGRAPHY, ANTHROPOLOGY, RECREATION _91117
650			_aTourism _x Cross-cultural studies.
650			_aTourism _x Marketing _x Cross-cultural studies. _912790
650			_aTourism _x Management _x Cross-cultural studies. _912791
700			_aKoc, Erdogan _eAuthor _912792
856			_uhttps://www.routledge.com/Cross-Cultural-Aspects-of-Tourism-and-Hospitality-A-Services-Marketing/Koc/p/book/9780367860745
902			_a925
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780367860745.jpg
912			_a2021-01-01
942			_a1
953			_d2021-06-30 12:41:15
999			_c2885 _d2885