000			01645nam a2200313Ia 4500
001			31
008			230305scop. 2008x 000 0 und d
020			_a9781422125007
041			_aeng
245		0	_aGroundswell (2008)
260			_a _bHarvard Business School Press, _ccop. 2008
300			_a286 p. ; 25 cm
500			_awinning in a world transformed by social technologies
505			_aUnderstanding the groundswell _rWhy the groundswell--and why now?-- _rJujitsu and the technologies of the groundswell-- _rThe social technographics profile-- _rTapping the groundswell-- _rStrategies for tapping the groundswell-- _rListening to the groundswell-- _rTalking with the groundswell-- _rEnergizing the groundswell-- _rHelping the groundswell to support itself-- _rEmbracing the groundswell-- _rThe groundswell transforms-- _rHow connecting with the groundswell transforms your company-- _rThe groundswell inside your company-- _rThe future of the groundswell.--
520			_aOffering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
630			_aHC ECONOMY HISTORY AND CONDITIONS _9181
650			_aOnline social networks _xEconomic aspects _9182
650			_aInformation society _xEconomic aspects _9183
650			_a _912
700			_aBernoff, Josh _eAuthor _9184
700			_aLi, Charlene _eAuthor _9185
856			_uhttp://www.forrester.com/Groundswell
902			_a737
905			_am
912			_a2008-01-01
942			_a1
953			_d2009-11-10 16:32:43
999			_c29 _d29