000			01698nam a2200289Ia 4500
001			3139
008			230305s1995 xx 000 0 und d
020			_a9780538831765
043			_aen_UK
041			_aeng
245		0	_aGlobal marketing
260			_a _bSouth-Western College Publishing, _c1995
300			_a655 p. _c25 cm.
500			_atext and readings
505			_aIncludes index. _rTOC:-- _rGlobal marketing-- _rThe economic environment-- _rThe financial environment-- _rThe political and legal environment-- _rThe cultural environment-- _rGlobal product strategies-- _rGlobal pricing decisions-- _rGlobal logistics channels-- _rGlobal promotion strategies-- _rGlobal business involvement: market entry strategies-- _rStrategic global market management-- _rEthics and global marketing--
520			_aIn the last two decades we have witnessed a gradual shift in focus from domestic to international, to multinational, to global marketing. This shift in focus reflects the socioeconomic, political, and technological developments that have changed the way business is conducted. The breakup of the Soviet Union, the creation of the European Union, of the NAFTA, the rapid growth and integration of the Asian Pacific economies, the ascendance of market economies, and the alliance of computer and communication technologies have all increased the significance of global marketing.
630			_aHF COMMERCE _914
650		0	_aExport marketing _93292
700			_aAkhter, Syed H. _eAuthor
902			_a537
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780538831765.jpg
912			_a1995-01-01
942			_a1
953			_d2021-11-04 16:59:28
999			_c2907 _d2907