000			03202nam a2200361Ia 4500
001			3059
008			230305s2019 xx 000 0 und d
020			_a9781789730708
043			_aen_UK
041			_aeng
245		0	_aEmployer Branding for the Hospitality and Tourism Industry
260			_a _bEmerald, _c2019
300			_a196 p. _c24 cm.
500			_aFinding and Keeping Talent
505			_aIncludes bibliographical references and index. _rChapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry-- _rChapter 2: Employer Branding - A Historical Perspective-- _rChapter 3: Sustainability and Employer Branding-- _rChapter 4: Hospitableness in Human Resources Management-- _rChapter 5: Pelican Hotels & Resorts' Considerations for the Future-- _rChapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel-- _rChapter 7: Culture Influencing Employer Branding-- _rChapter 8: Developing Employer Branding in Pegasus Hotel-- _rChapter 9: Great Place to Work®-- _rChapter 10: Human Capital a Reality Check-- _rChapter 11: SMEs and Finding Well-educated Candidates-- _rChapter 12: Employer Branding Through Social Media and Websites--
520			_aEmployer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
590			_bEbook edition available on TBS Databases (link).
630			_aTX HOME ECONOMICS _97823
650		0	_aTourism _xManagement _912886
650			_aTourism _xPersonnel management _912887
650		0	_aHospitality industry _xManagement _912550
650			_aHospitality industry _xPersonnel management _912889
650			_a _912
700			_aGehrels, Sjoerd _eAuthor _912890
856			_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=2000416&site=ehost-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_1
902			_a1494
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781789730708.jpg
912			_a2019-01-01
942			_a1
953			_d2021-09-07 10:10:39
999			_c2916 _d2916