000			05042nam a2200337Ia 4500
001			3084
008			230305s2021 xx 000 0 und d
020			_a9780367469542
043			_aen_UK
041			_aeng
245		0	_aDestination Marketing (2021, 3 ed.)
250			_aThird edition
260			_a _bRoutledge, _c2021
300			_axii, 324 _c25 cm.
500			_aessentials
505			_a1. The study of destination marketing _r2. The Destination Marketing Organisation (DMO) and destination competitiveness-- _r3. Destination Marketing Organisation (DMO) funding and governance-- _r4. Co-operating to compete-- _r5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism-- _r6. Destination marketing strategy framework-- _r7. Destination brand identity-- _r8. Destination image-- _r9. Destination brand positioning-- _r10. Destination marketing communications-- _r11. Destination marketing organisation (DMO) public relations and publicity seeking-- _r12. The destination marketing organisation (DMO) and social media-- _r13. The destination marketing organisation (DMO) and the travel trade-- _r14. Destination marketing performance measurement-- _rCASE STUDIES:-- _r1.1 The world's first national tourism office (NTO) and destination management organisation, and the rise and fall and rise of a resort destination's competitiveness-- _r1.2 Sustainability of overcrowded destinations: the challenge faced by Sigiriya, Sri Lanka-- _r2.1 Helensburgh and Lomond District, Scotland-- _r3.1 Community destination marketing: The Pitlochry Partnership, Scotland-- _r3.2 Barbados Tourism Authority: The challenge of inclusion-- _r4.1 Medical Tourism in the United Arab Emirates: Cooperation between tourism and healthcare providers-- _r4.2 lnterhash: The drinking club with a running problem-- _r4.3 The longest golf course in the world-- _r4.4 Regional Tourism New Zealand (RTNZ)-- _r5.1 Australian bushfires destroy almost 20 million hectares-- _r5.2 The eruption of White Island-- _r5.3 The dark side of dark tourism-- _r6.1 The exogenous threat of the 2020 COVlD-19 pandemic on global tourism-- _r8.1 The destination image of Dubai, in the context of a stopover during long haul international air travel -- _r9.1 Targeting the high-value traveller (HVT)-- _r9.2 The repositioning of Goa, India-- _r10.1 Reassessing low-cost airlines as promoters of tourism destinations: The case of Zadar County, Croatia-- _r10.2 lt's a bloody shocking ad!-- _r11.1 Oprah's Ultimate Australia Adventure-- _r12.1 How New York City succeeded on Chinese social media platforms-- _r12.2 Visit Ierapetra-- _r13.1 From heaven to hell-- _r13.2 A joint venture campaign between an NTO, three RTOs, a travel wholesaler and four retail travel agency chains-- _r13.3 World Expo 2020 postponed due to Covid-19 pandemic-- _r14.1 The day our accommodation survey data made national headlines for the wrong reasons -- _r14.2 The best job in the world campaign-- _r14.3 Tracking CBBE for a destination from 2003--
520			_aDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. ; This new third edition has been revised and updated to include: ; 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 ; Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points ; New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing ; Links to free access of the author's journal articles on destination marketing ; Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions ; It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
590			_bIncludes case studies, bibliographical references and index. ; Support material available on publisher's website.
630			_aCLASS G - GEOGRAPHY, ANTHROPOLOGY, RECREATION _91117
650		0	_aTourism _xMarketing _95624
650			_aTourism _xBranding _912962
700			_aPike, Steven _eAutor _912963
856			_uhttps://www.routledge.com/Destination-Marketing-Essentials/Pike/p/book/9780367469542
902			_a925
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780367469542.jpg
912			_a2021-01-01
942			_a1
953			_d2021-09-07 11:37:13
999			_c2940 _d2940