| 000 | 03570nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 3090 | ||
| 008 | 230305s2020 xx 000 0 und d | ||
| 020 | _a9783030473792 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aPerspectives on Consumer Behaviour | |
| 260 |
_a _bSpringer, _c2020 |
||
| 300 |
_axx, 338 p. _c25 cm. |
||
| 500 | _atheoretical aspects and practical applications | ||
| 505 |
_aIncludes bibliographical references. _rTOC:-- _rPart 1. Economic and legal aspects of sustainable consumer behaviour-- _rChapter 1: Current aspects of consumer behaviour in Central European countries.-- _rChapter 2: Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.-- _rChapter 3: Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives.-- _rPart 2. Understanding the cross-cultural specifics of consumer behaviour-- _rChapter 4: Multidimensional analysis of consumer behaviour on the European digital market.-- _rChapter 5: The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic.-- _rChapter 6: Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.-- _rChapter 7: Sustainable consumption behaviour in Poland through a PLS-SEM model-- _rPart 3. Factors influencing consumer behaviour across products and services-- _rChapter 8: Coffee consumer segmentation - implications for producers and sellers.-- _rChapter 9: Identification of the reasons why individual consumers purchase dietary supplements.-- _rChapter 10: The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.-- _rChapter 11: How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.-- _rPart 4. Consumer behaviour - implications for business strategy-- _rChapter 12: Omni-channel retailing strategy and research agenda.-- _rChapter 13: How marketing shapes the behaviour of culture participants.-- _rChapter 14: Determinants of purchasing decisions of restaurant consumers: a case study analysis.-- _rChapter 15: Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.-- |
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| 520 | _aThis book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aConsumer behavior _9997 |
|
| 650 | _aConsumer behavior | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | _aConsumer behavior | ||
| 700 |
_aSroka, Wlodzimierz _eDirector CientÃfic _912981 |
||
| 902 | _a351 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9783030473792.jpg | ||
| 912 | _a2020-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2021-09-07 13:30:37 | ||
| 999 |
_c2946 _d2946 |
||
| 655 | _aConsumer behavior -- Textbooks | ||