| 000 | 03936nam a2200385Ia 4500 | ||
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| 001 | 3096 | ||
| 008 | 230305s2021 xx 000 0 und d | ||
| 020 | _a9780367360931 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe aging consumer | |
| 250 | _a2nd edition | ||
| 260 |
_a _bRoutledge, _c2021 |
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| 300 |
_axxxii, 347 p. _c23 cm. |
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| 500 | _aperspectives from psychology and marketing | ||
| 505 |
_aIncludes bibliographical references and index. _rTOC:-- _rPart I Cognitive Changes with Age-- _r1 Cognitive Neuroscience of Aging-- _r2 Changes in Memory and Metacognition in Older Adulthood-- _r3 Motivated Cognition and Curiosity in the Aging Consumer-- _rPart II Influence of Aging on Decision-Making-- _r4 Aging-Related Changes in Decision-Making-- _r5 Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications-- _r6 Effects of Age on Shopping Behavior for Consumer Packaged Goods -- _rPart III Implications of Aging on Consumer Behavior-- _r7 Successful Retirement: From Retiring to Rewiring -- _r8 Impact of Age on Brand Choice-- _r9 Comprehension of and Vulnerability to Persuasive Marketing Communications among Older Consumers-- _r10 Age Branding-- _r11 Designing Products for Older Consumers: A Human Factors Perspective -- _rPart IV New Directions in Aging Research-- _r12 Subjective Age and Older Consumers-- _r13 Aging across the World: The Interplay of Demographic, Economic, Historical, and Cultural Factors -- _r14 The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood-- _r15 Are Young Adults More Narcissistic Than Older Adults?-- _r16 Smart Living for Older People and the Aging Consumer-- |
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| 520 | _aThere has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. ; This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law. | ||
| 590 | _bEbook of the 1st edition available on TBS Databases. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumer behavior _9997 |
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| 650 | _aConsumer behavior | ||
| 650 | 0 |
_aConsumer behavior _xPsychological aspects |
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| 700 |
_aYoon, Carolyn _eDirector Científic _912998 |
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| 700 |
_aDrolet, Aimee _eDirector Científic _912999 |
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| 856 | _uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=352564&lang=fr&site=eds-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover | ||
| 902 | _a1577 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9780367360931.jpg | ||
| 912 | _a2021-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2021-09-07 13:37:10 | ||
| 999 |
_c2952 _d2952 |
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| 655 | _aConsumer behavior -- Textbooks | ||