| 000 | 02487nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 3105 | ||
| 008 | 230305s2020 xx 000 0 und d | ||
| 020 | _a9783030369248 | ||
| 043 | _aen_UK | ||
| 041 | _aeng | ||
| 245 | 0 | _aHaptic Sensation and Consumer Behaviour | |
| 260 |
_a _bPalgrave Macmillan, _c2020 |
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| 300 |
_axix, 125 p. _c21 cm. |
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| 500 | _aThe Influence of Tactile Stimulation in Physical and Online Environments | ||
| 505 |
_aIncludes bibliographical references and index. _rTOC:-- _rIntroduction to the World of Haptic Sensations-- _rTouching Without Touching: The Paradox of the Digital Age-- _rWhen Interfaces Make It Real-- _rThe Future of Consumption in a Haptic-Based World-- |
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| 520 | _aThis book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. ; After almost three decades, marketers have reached a critical understanding of the importance of consumers' senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. ; The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers' senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors' original research in the field and offers a prospective vision of consumption for the coming years. | ||
| 630 |
_aHF COMMERCE _914 |
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| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumer behavior _9997 |
|
| 700 |
_aCapelli, Sonia _eAutor _913025 |
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| 700 |
_aRacat, Margot _eAutor _913026 |
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| 902 | _a351 | ||
| 905 | _am | ||
| 911 | _ahttps://biblioteca.tbs-education.es/portadas/9783030369248.jpg | ||
| 912 | _a2020-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2021-09-08 10:10:39 | ||
| 999 |
_c2961 _d2961 |
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| 655 | _aConsumer behavior -- Textbooks | ||