000			01942nam a2200325Ia 4500
001			3106
008			230305s2020 xx 000 0 und d
020			_a9783658284206
043			_aen_UK
041			_aeng
245		0	_aCongruency, Expectations and Consumer Behavior in Digital Environments
260			_a _bSpringer Gabler, _c2020
300			_axiv, 213 p. _c21 cm.
505			_aIncludes bibliographical references. _rTOC:-- _rDeeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments-- _rImpact of Human-like Attributes on the Acceptance of Digital Voice Assistants-- _rMore Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments-- _rImpact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success--
520			_aA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.
630			_aHF COMMERCE _914
650			_aConsumer behavior
650		0	_aConsumer behavior _9997
650			_aConsumer behavior
650		0	_aConsumer behavior
700			_aNimmermann, Frederic _eAutor _913029
902			_a351
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9783658284206.jpg
912			_a2020-01-01
942			_a1
953			_d2021-09-08 10:12:21
999			_c2962 _d2962
655			_aConsumer behavior -- Textbooks