000			02835nam a2200325Ia 4500
001			3121
008			230305s2019 xx 000 0 und d
020			_a9781506358932
043			_aen_UK
041			_aeng
245		0	_aLaunching Successful Ventures
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2019
300			_axxi, 325 p. _c24 cm.
505			_aIncludes case studies, bibliographical references and index. _rTOC:-- _rChapter 1. The Entrepreneurial Venture-- _rChapter 2. Creativity and Market Viability-- _rChapter 3. Industry and Competitive Analysis-- _rChapter 4. New Venture Marketing-- _rChapter 5. The Financial Plan-- _rChapter 6. Cash Flow Management-- _rChapter 7. The Founder and the New Venture Team-- _rChapter 8. Forms of Ownership-- _rChapter 9. The Business Plan-- _rChapter 10. Equity Capital-- _rChapter 11. Debt and Alternative Forms of Investment Capital-- _rChapter 12. Structuring the Deal-- _rChapter 13. Harvesting the Venture-- _rCase 1: Never Underestimate the Power of Marketing-- _rCase 2: A Little Bit of Science Never Hurts-- _rCase 3: When Adversity Strikes-- _rCase 4: Knowing When to Regroup-- _rCase 5: When to Trust Your Gut-- _rCase 6: Listen to Customers and Advance Incrementally-- _rCase 7: Mitigate Risk-- _rCase 8: Venture Capitalist Turned Entrepreneur-- _rCase 9: Living an Entrepreneur's Life-- _rCase 10: To Sell or Not to Sell--
520			_aThe majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
590			_bEbook edition available on TBS Databases.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aNew business enterprises _xManagement _97673
650		0	_aNew business enterprises _xFinance _98249
700			_aZimmerer, Thomas W. _eAutor
700			_aFountain, Michael W. _eAutor
856			_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=2685428&lang=fr&site=eds-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_C
902			_a347
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9781506358932.jpg
912			_a2019-01-01
942			_a1
953			_d2021-09-08 13:13:29
999			_c2977 _d2977