000 03679nam a2200325Ia 4500
001 3153
008 230305s2012 xx 000 0 und d
020 _a9780195315448
043 _aen_UK
041 _aeng
245 0 _aEcological rationality
260 _a
_bOxford University Press,
_c2012
300 _axviii, 590 p.
500 _aintelligence in the world
505 _aIncludes bibliographical references and index.
_rTOC:--
_rPart I The Research Agenda--
_r1 What Is Ecological Rationality?--
_rPart II Uncertainty in the World--
_r2 How Heuristics Handle Uncertainty--
_r3 When Simple Is Hard to Accept--
_r4 Rethinking Cognitive Biases as Environmental Consequences--
_rPart III Correlations Between Recognition and the World--
_r5 When Is the Recognition Heuristic an Adaptive Tool?--
_r6 How Smart Forgetting Helps Heuristic Inference--
_r7 How Groups Use Partial Ignorance to Make Good Decisions--
_rPart IV Redundancy and Variability in the World--
_r8 Redundancy--
_r9 The Quest for Take-the-Best--
_r10 Efficient Cognition Through Limited Search--
_r11 Simple Rules for Ordering Cues in One-Reason Decision Making--
_rPart V Rarity and Skewness in the World--
_r12 Why Rare Things Are Precious--
_r13 Ecological Rationality for Teams and Committees--
_r14 Naïve, Fast, and Frugal Trees for Classification--
_r15 How Estimation Can Benefit From an Imbalanced World--
_rPart VI Designing The World--
_r16 Designed to Fit Minds--
_r17 Designing Risk Communication in Health--
_r18 Car Parking as a Game Between Simple Heuristics--
_rPart VII Afterword--
_r19 Ecological Rationality--
520 _aThe idea that more information and more computation yield better decisions has long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics or rules of thumb to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, the authors argue that in an uncertain world, more information and computation are not always better, and instead ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality, as explored in the chapters in this book: how people can be effective decision makers by using simple heuristics that fit well to the structure of their environment. When people wield the right tool from the mind's adaptive toolbox for a particular situation, they can make good choices with little information or computation-enabling simple strategies to excel by exploiting the reliable patterns in the world to do some of the work. Heuristics are not good or bad, "biased" or "unbiased," on their own, but only in relation to the setting in which they are used. The authors show heuristics and environments fitting together to produce good decisions in domains including sports competitions, the search for a parking space, business group meetings, and doctor/patient interactions. The message of Ecological Rationality is to study mind and environment in tandem. Intelligence is not only in the mind but also in the world, captured in the structures of information inherent in our physical, biological, social, and cultural surroundings.
630 _aBF PSYCHOLOGY
_97
650 _aEnvironmental psychology
_92526
650 _aHeuristic
_913135
650 _aReason
_913136
700 _aGigerenzer, Gerd
_eAutor
_913137
700 _aTodd, Peter M.
_eAutor
902 _a1567
905 _am
911 _ahttps://biblioteca.tbs-education.es/portadas/9780195315448.jpg
912 _a2012-01-01
942 _a1
953 _d2022-01-12 18:13:43
999 _c3002
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