000			02670nam a2200253Ia 4500
001			3154
008			230305s2017 xx 000 0 und d
020			_a9781292153100
040			_cTBS
041			_aeng
043			_aen_UK
100			_aSolomon, Michael R. _920424 _eauthor
245		0	_aConsumer behavior _c/ Michael R. Solomon
250			_aTwelfth edition.
260			_aHarlow, England : _bPearson Education, _c2017.
300			_a623 pages : _billustrations (chiefly color) ; _c27 cm.
505			_aBuying, Having, and Being: An Introduction to Consumer Behavior — Consumer and Social Well-Being — Perception — Learning and Memory — Motivation and Affect — The Self: Mind, Gender, and Body — Personality, Lifestyles, and Values — Attitudes and Persuasive Communications — Decision Making — Buying, Using, and Disposing — Groups and Social Media — Income and Social Class — Subcultures — Culture.
520			_aSolomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
650		0	_aConsumer behavior _9997
653			_aBibliography B1 Fundamentals of Marketing
905			_am
942			_2lcc
999			_c3003 _d3003
655			_aConsumer behavior -- Textbooks