000			02236nam a2200277Ia 4500
001			3156
008			230305s2017 xx 000 0 und d
020			_a9780975315323
040			_cTBS
041			_aeng
043			_aen_UK
245		4	_aThe global entrepreneur (2017, 4 ed.)
250			_aFourth edition
260			_bJamric Press International, _c2017
300			_axix, 395 p.
500			_ataking your business international
505			_aBefore you go global - Why go global? - When is a company ready to go global? - Harmonized codes-classifying your export products - Which foreign markets will be successful for your company? - Selecting foreign markets - Sources of international marketing data - Getting global - Foreign market entry mode selection - Finding your partners for indirect exporting - Finding your partners for direct exporting - International business across cultures - International product and pricing strategies - Legal considerations - Tax and accounting issues - The mechanics of going global - Logistics - Documentation and export compliance - Financial risk, payment methods, and trade finance - Sustaining global success - Setting a pace for your export growth-assessing your export progress and success - Managing international channels of distribution - International advertising, public relations, and trade missions/shows - Key to success: a customer orientation - Sustaining success through clear communication and managing change - The Internet and international trade.
520			_aAn excellent primer, The Global Entrepreneur uncovers all the hidden secrets to doing business in the real work. Author Jim Foley is praised for his street-smart advice. First printed in 1999, this text has been adopted by numerous colleges and universities for export and international trade education. It has also been used as a study resource guide for the NASBITE CGBP exam.
526			_aS2 B2 PBT P1 Global Entrepreneurship
630			_aHF COMMERCE _914
650		0	_aExport marketing _93292
650		0	_aInternational business enterprises _94692
650		0	_aInternational trade _9495
700			_aFoley, James F. _eAutor
942			_2lcc
999			_c3005 _d3005