000 02042nam a2200289Ia 4500
001 3162
008 230305s1999 xx 000 0 und d
020 _a9780688151607
043 _aen_UK
041 _aeng
245 4 _aThe end of fashion
260 _a
_bWilliam Morrow,
_c1999
300 _axii, 320 p.
_c25 cm.
500 _athe mass marketing of the clothing business
505 _aIncludes bibliographical references and index.
_rTOC:--
_rIntroduction: What happened to fashion?--
_rChapter 1: Paris: the beginning and the end of fashion--
_rChapter 2: Fashioning a makeover for Emanuel Ungaro--
_rChapter 3: Bound for old glory: Ralph Lauren and Tommy Hilfiger--
_rChapter 4: What becomes a legend most? When Giorgio Armani takes Hollywood--
_rChapter 5: Giving the lady what she wants: the new Marshall Field's--
_rChapter 6: Gored in a bull market: when Donna Karan went to Wall Street--
_rChapter 7: Outside of the box: Zoran--
520 _aThe time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
630 _aHD INDUSTRIES. LAND USE. LABOR
_937
650 0 _a Clothing trade
_98544
650 _aClothing and dress
_xMarketing
_911576
700 _aAgins, Teri
_eAutor
_913146
902 _a460
905 _am
912 _a1999-01-01
942 _a1
953 _d2022-01-21 12:07:11
999 _c3010
_d3010