000			03056nam a2200289Ia 4500
001			3172
008			230305s2018 xx 000 0 und d
020			_a9781522526971
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHD9940.A2 _bD54 2018
245		0	_aDigital marketing strategies for fashion and luxury brands _c/ Wilson Ozuem, Yllka Azemi.
260			_bHershey, PA : IGI Global, Business Science Reference, 2018.
300			_axxiii, 460 pages : illustrations, charts, graphs ; 28 cm.
490			_aAdvances in marketing, customer relationship management, and E-services (AMCRMES) book series.
504			_aIncludes bibliographical references (pages 362-451) and index.
505			_a1. Designing indulgent interaction : luxury fashion, M-commerce, and Übermensch — 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry — 3. Fast-fashion meets social networking users: implications for international marketing strategy — 4. Organizational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands — 5. Online service failure and recovery strategies in luxury brands: a view from justice theory — 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case - Colombia — 7. Omnichannel retailing and perceived service quality — 8. "Exclusivity dared" : impact of digital marketing on luxury fashion brands — 9. Mirror, mirror @ the e-mall: online buying intent for luxury clothes and fashion innovativeness of gay males — 10. The lux made in case study: building value on luxury digital districts — 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective — 12. How to drive brand communication in virtual settings : an analytical approach based on digital data (consumer brand alignment and social engagement) — 13. Developing compelling online recovery strategies: implications for the fashion clothing industry — 14. Luxury product decision-making strategy : leveraging social media to create the emotional component of the strategy — 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector — 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
520			_aThis book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe.
650		0	_aFashion merchandising _98540
650			_aLuxury goods _xInternet marketing _913162
650		0	_aInternet marketing _91133
653			_aBibliography B3 FLM - Distribution
700			_aOzuem, Wilson _d1974- _eeditor _910306
700			_aAzemi, Yllka _d1988- _eeditor _910305
942			_2lcc
999			_c3017 _d3017