000			03235nam a2200373Ia 4500
001			3173
008			230305s2019 xx 000 0 und d
020			_a9783030036164
043			_aen_UK
041			_aeng
245		0	_aSocial commerce
260			_a _bPalgrave Macmillan, _c2019
300			_axxi, 277 p. _bil. col. _c22 cm.
500			_aconsumer behaviour in online environments
505			_aIncludes case studies, bibliographical references and index. _rTOC:-- _r1. The Historical Development of Social Commerce-- _r2. Social Media's Evolution in S-commerce-- _r3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China-- _r4. Personalised and Participative Branding Through Fashion Blogging-- _r5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination-- _r6. Exploring the Effects of Social Commerce on Consumers' Browsing Motivations and Purchase Intentions in the UK Fashion Industry-- _r7. Attitudes Towards Brands' Facebook Pages Across Different Age Groups-- _r8. Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram-- _r9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei's S-commerce Campaign-- _r10. The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia-- _r11. eWOM: The Rise of the Opinion Leaders-- _r12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands-- _r13. Effects of Beauty Vloggers' eWOM and Sponsored Advertising on Weibo-- _r14. The Challenges and Future Opportunities of Social Commerce--
520			_aThis timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
630			_aHF COMMERCE _914
650		0	_aConsumer behavior _9997
650		0	_aInternet marketing _91133
650		0	_aCustomer relations _xManagement _99249
650			_aE-business _913164
650			_aE-commerce _94569
700			_aRyding, Daniella _eDirector Científic _913165
700			_aBoardman, Rosy _eDirector Científic _913166
700			_aBlazquez, Marta _eDirector Científic _913167
700			_aHenninger, Claudia E. _eDirector Científic
902			_a351
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9783030036164.jpg
912			_a2019-01-01
942			_a1
953			_d2022-01-28 11:44:08
999			_c3018 _d3018