000			01845nam a2200289Ia 4500
001			3190
008			230305s1997 xx 000 0 und d
020			_a9781567200638
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5822 _b.P49 1997
100			_aPhillips, Michael J. _922225 _eauthor
245		0	_aEthics and manipulation in advertising _b: answering a flawed indictment _c/ Michael J. Phillips.
260			_bWestport, CT : Quorum, 1997.
300			_ax, 207 p. _c24 cm.
500			_aanswering a flawed indictment
504			_aIncludes bibliographical references (p. [197]-203) and index.
520			_aFor more than 50 years the critics of advertising have argued that advertising is bad because it manipulates, and that it must be reined in by political controls. Not so, argues Michael Phillips. If advertising really were as successful in manipulating consumers as its critics claim, it almost certainly would be unethical and probably should be controlled but it's not that effective. A growing body of empirical evidence now affirms that the enemies of advertising vastly overrate its power. Thus, the ethical case against manipulative advertising collapses, and with it goes much if not all of a statist political agenda that in Phillips's opinion is the real inspiration for the indictment. A closely reasoned, highly informative, provocative search for an understanding of advertising's efficacy and its morality, intended for professionals, academics, and informed readers alike.
650		0	_aConsumer behavior _xPsychological aspects
650			_aConsumer behavior _xMoral and ethical aspects
650			_aConsumer behavior
650		0	_aConsumer behavior _9997
653			_aBibliography B3 ELEC - Communicating for Influence
942			_2lcc
999			_c3033 _d3033
655			_aConsumer behavior -- Textbooks