000			02696nam a2200277Ia 4500
001			3196
008			230305s2016 xx 000 0 und d
020			_a9781847941435
020			_a9781501109805
040			_cTBS
041			_aeng
043			_aen_UK
050			_aBF774 _b.C56 2017
100			_aCialdini, Robert B. _923517 _eauthor
245		0	_aPre-suasion _b: a revolutionary way to influence and persuade _c/ Robert Cialdini.
246			_aPresuasion : a revolutionary way to influence and persuade
260			_bLondon : Random House Books, 2017.
300			_axiii, 413 pages : illustrations ; 24 cm
504			_aIncludes bibliographical references (pages 235-326) and index.
520			_aThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
526			_aBibliography from B3 Elective: Communication for influence
650		0	_aInfluence (Psychology) _96946
650		0	_aPersuasion (Psychology) _94289
653			_aBibliography B3 ELEC - Communicating for Influence
942			_2lcc
999			_c3039 _d3039