000			02655nam a2200289Ia 4500
001			3268
008			230305s2020 xx 000 0 und d
020			_a9780367419738
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aEntrepreneurship for the creative and cultural industries
260			_bRoutledge, _c2020
300			_aviii, 249 pages ; 24 cm.
490			_aMastering management in the creative and cultural industries
505			_aIntroduction Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting and Branding the Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth
520			_a'Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combines into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.'--Publisher's description.
630			_aHB Economic Theory. Demography _918
650			_aArts _x Management _913507
650			_aCultural industries _x Management _913508
650		0	_aEntrepreneurship _9570
700			_aKolb, Bonita _eAutor _910403
902			_a366
905			_am
942			_a1 _2ddc
999			_c3102 _d3102