000 02233nam a2200277Ia 4500
001 3272
008 230305s2021 xx 000 0 und d
020 _a9781398601468
040 _cTBS
041 _aeng
043 _aen_UK
100 _aBarlow, Sonya
_913520
245 0 _aUnprepared to entrepreneur
_b: a method to the madness of starting your own business
_c/ Sonya Barlow
260 _bLondon ; New York, NY : Kogan Page, 2021.
300 _a xiii, 237 pages ; 24 cm.
501 _aAre you prepared to be an entrepreneur? -- Entrepreneurship - nature or nurture? -- Does your customer understand who you are? -- Social media for your business -- Converting your network into your net worth -- Does teamwork make the dream work? -- The three Ps of leadership: people, power, and purpose -- Mind over matter -- Shifting your money mindset -- How to influence people and win clients -- Eleven methods to the madness of starting your own business.
520 _aTimes have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities. Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.The author takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future
590 _bIncludes bibliographical references (pages 221-228) and index. ;
650 0 _aNew business enterprises
_92621
650 0 _aBusiness planning
_91415
650 0 _aEntrepreneurship
_9570
902 _a347
905 _am
942 _a1
_2ddc
999 _c3106
_d3106