000			02031nam a22002775i 4500
001			22165948
005			20240319092656.0
008			210805s2022 cau 000 0 eng
010			_a 2021944612
020			_a9781526497383
040			_aDLC _beng _erda _cDLC
041			_aEnglish
042			_apcc
100	1		_aAnderton, Chris, _eauthor.
245	1	0	_aMusic management, marketing and PR _c/ Chris Anderton, James Hannam, Johnny Hopkins.
250			_a1st ed.
264		1	_aThousand Oaks : _bSAGE Publications, _c2022.
300			_aviii, 226 pages : illustrations ; 25 cm
520			_aThis book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organizations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include : Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing, and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion — and anybody looking to build their career in the music industries.
650		0	_aMusic trade -- Management _923086
650		0	_aMusic _x Marketing _913540
700	1		_aHannam, James, _eauthor.
700	1		_aHopkins, Johnny, _eauthor.
942			_2lcc
999			_c3112 _d3112