000 03060nam a22003255i 4500
001 22231233
005 20240411122732.0
008 210913s2021 nju 000 0 eng
010 _a 2021947092
020 _a9780137571840
_q(paperback)
020 _z9780137571956
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
100 1 _aErl, Thomas,
_eauthor.
245 1 2 _aA field guide to digital transformation
_c/ Thomas Erl, Roger Stoffers.
250 _a1st ed.
263 _a2112
264 1 _aHoboken :
_bPearson Education, Inc.,
_c2021.
300 _axxx, 250 pages : illustrations (some color) ; 24 cm
336 _atext
_btxt
_2rdacontent
490 _3 The Pearson digital enterprise series from Thomas Erl
520 _aA Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. Learn from the experts and: Discover what digital transformation is, why it emerged and when to apply it; Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a 'disruptive' force; Prepare for and overcome the common challenges associated with digital transformation initiatives; Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence; Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making; Gain insight into customer-centricity and how its practices are applied as part of digital transformations; Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing; Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics. The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.
650 0 _aDigital transformation
_912492
650 0 _aInformation technology
_xManagement
_911628
700 1 _aStoffers, Roger,
_eauthor.
906 _a0
_bibc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
999 _c3130
_d3130
041 _aEnglish