000			02138nam a2200205Ia 4500
001			3334
008			230305s2021 xx 000 0 und d
020			_a9783110723236
040			_cTBS
041			_aeng
043			_aen_UK
245		0	_aResilience of luxury companies in times of change
260			_aBerlin ; Boston _bDe Gruyter, _c2021
300			_a1 volume : illustrations (black and white, and colour) ; 24 cm
504			_a1 The Fundamentals of Luxury 2 Key Strategic Paradoxes in the World of Luxury — 3 Old Worlds and New Worlds — 4 The Value of Country of Origin — 5 The International Spread of Luxury — 6 Innovation, Creativity and Management of Luxury Product Portfolios: What's New and What is Not — 7 Sustainability in the Luxury Context — 8 New Business Models of the 21st Century.
520			_aWhy do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous - to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
650		0	_aLuxury goods industry _97363
700			_aLojacono, Gabriella _eAutor _913777
942			_2lcc
999			_c3168 _d3168