000 03031nam a2200337Ia 4500
001 318
008 230305s1999 xx 000 0 und d
020 _a9780201604801
043 _aen_UK
041 _aeng
245 0 _aE-business
260 _a
_bAddison-Wesley,
_c1999
300 _axix + 378 p. ; 23 cm
490 _aElectronic Commerce/Information Technology
500 _aroadmap for success
505 _aTOC:
_rChapter one: From e-Commerce to e-Business--
_rChapter two: e-Business trend spotting--
_rChapter three: think e-Business design, not just technology--
_rChapter four: Constructing the e-Business architecture--
_rChapter five: Customer relationship management: integrating processes to build relationships--
_rChapter six: Selling-chain management: transforming sales into interactive order acquisition--
_rChapter seven: Enterprise resource planning: the e-Business backbone--
_rChapter eight: Supply chain management: interenterprise fusion--
_rChapter nine: E-procurement: the next wave of cost reduction--
_rChapter ten: Knowledge-tone applications: the next generation of decision support systems--
_rChapter eleven: Developing the e-business design--
_rChapter twelve: Translating e-business strategy into action--
520 _aWhat makes companies like Federal Express and Charles Schwab so successful in the new world of electronic business, while equally capable companies flounder? Tomorrow's winners have re-architected themselves to leverage e-business technologies, processes, and culture -- and to overcome the obstacles that stand in their way. You can do it too, and e-Business: Roadmap for Success shows you how, one step at a time. This book explains why so many companies are 'in denial' about electronic business -- and how you can break through to make real change. Learn how to place technology at the heart of business strategy where it belongs. Walk step-by-step through defining the key issues facing your company, and discover practical ways to re-create your business structures and technical architectures for maximum flexibility, scalability, and responsiveness. Use outsourcing in new, more sophisticated ways -- with the goal of delighting customers, not simply cutting costs, e-Business: Roadmap for Success is grounded in detailed case studies and the authors' extensive experience in implementing e-business initiatives at many of the world's largest companies. From start to finish, it is realistic, insightful, and, above all, actionable.
590 _bIncludes bibliographical references (p. 363-368) and index.
630 _aHF COMMERCE
_914
650 0 _aElectronic commerce
_91263
650 _a
_912
700 _aRobinson, Marcia
_eAuthor
_92224
700 _aKalakota, Ravi
_eAuthor
_92225
856 _uhttp://books.google.com/books?id=fkXSp2Me0KAC&printsec=frontcover&dq=e-business%20kalakota&source=gbs_slider_thumb#v=onepage&q&f=false
902 _a437
905 _am
912 _a1999-01-01
942 _a1
953 _d2010-09-15 16:58:19
999 _c318
_d318