000 | 03031nam a2200337Ia 4500 | ||
---|---|---|---|
001 | 318 | ||
008 | 230305s1999 xx 000 0 und d | ||
020 | _a9780201604801 | ||
043 | _aen_UK | ||
041 | _aeng | ||
245 | 0 | _aE-business | |
260 |
_a _bAddison-Wesley, _c1999 |
||
300 | _axix + 378 p. ; 23 cm | ||
490 | _aElectronic Commerce/Information Technology | ||
500 | _aroadmap for success | ||
505 |
_aTOC: _rChapter one: From e-Commerce to e-Business-- _rChapter two: e-Business trend spotting-- _rChapter three: think e-Business design, not just technology-- _rChapter four: Constructing the e-Business architecture-- _rChapter five: Customer relationship management: integrating processes to build relationships-- _rChapter six: Selling-chain management: transforming sales into interactive order acquisition-- _rChapter seven: Enterprise resource planning: the e-Business backbone-- _rChapter eight: Supply chain management: interenterprise fusion-- _rChapter nine: E-procurement: the next wave of cost reduction-- _rChapter ten: Knowledge-tone applications: the next generation of decision support systems-- _rChapter eleven: Developing the e-business design-- _rChapter twelve: Translating e-business strategy into action-- |
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520 | _aWhat makes companies like Federal Express and Charles Schwab so successful in the new world of electronic business, while equally capable companies flounder? Tomorrow's winners have re-architected themselves to leverage e-business technologies, processes, and culture -- and to overcome the obstacles that stand in their way. You can do it too, and e-Business: Roadmap for Success shows you how, one step at a time. This book explains why so many companies are 'in denial' about electronic business -- and how you can break through to make real change. Learn how to place technology at the heart of business strategy where it belongs. Walk step-by-step through defining the key issues facing your company, and discover practical ways to re-create your business structures and technical architectures for maximum flexibility, scalability, and responsiveness. Use outsourcing in new, more sophisticated ways -- with the goal of delighting customers, not simply cutting costs, e-Business: Roadmap for Success is grounded in detailed case studies and the authors' extensive experience in implementing e-business initiatives at many of the world's largest companies. From start to finish, it is realistic, insightful, and, above all, actionable. | ||
590 | _bIncludes bibliographical references (p. 363-368) and index. | ||
630 |
_aHF COMMERCE _914 |
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650 | 0 |
_aElectronic commerce _91263 |
|
650 |
_a _912 |
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700 |
_aRobinson, Marcia _eAuthor _92224 |
||
700 |
_aKalakota, Ravi _eAuthor _92225 |
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856 | _uhttp://books.google.com/books?id=fkXSp2Me0KAC&printsec=frontcover&dq=e-business%20kalakota&source=gbs_slider_thumb#v=onepage&q&f=false | ||
902 | _a437 | ||
905 | _am | ||
912 | _a1999-01-01 | ||
942 | _a1 | ||
953 | _d2010-09-15 16:58:19 | ||
999 |
_c318 _d318 |