000			03291cam a2200349 a 4500
001			3996169
003			CaAEU
005			20240524100639.0
008			070718s2007 tnua b 000 0 eng
010			_a2007029695
020			_a9781595551351
040			_cTBS
041			_aeng
050	0	0	_aHF5415.12615 _b.R46 2007
100			_aRenvoisé, Patrick _93290 _eauthor
245	1	0	_aNeuromarketing _b: understanding the "buy button" in your customer's brain _c/ Patrick Renvoisé́ and Christophe Morin.
250			_aRevised and updated.
260			_aNashville, TN : _bThomas Nelson, _c2007.
300			_axii, 243 pages : _billustrations, portraits, charts (black and white) ; _c24 cm.
500			_aRev. ed. of the English ed. with title: Neuromarketing. 2002-2005.
500			_aAn earlier English ed. also published with title: Selling to the old brain. 2002-2003.
504			_aIncludes bibliographical references (pages 237-239).
505			_aThree brains, one decision-maker ― The only six stimuli that speak to the old brain ― The methodology: four steps to success ― Step 1: diagnose the pain ― Step 2: differentiate your claims ― Step 3: demonstrate the gain ― Step 4: deliver to the old brain ― The first message building block: grabbers ― Message building block #2: big picture ― Message building block #3: claims ― Message building block #4: proofs of gain ― Message building block #5: handling objections ― Message building block #6: the close ― The first impact booster: wording with you ― Impact booster #2: your credibility ― Impact booster #3: contrast ― Impact booster #4: emotion ― Impact booster #5: learning styles ― Impact booster #6: stories ― Impact booster #7: less is more ― Marketing is dead, long live neuromarketing ― Handbook: selling to the old brain 101 ― Brainpower: quick review of concepts.
520			_aHow can the latest brain research help increase your sales? Because people are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: The 6 stimuli that always trigger a response; The 4 steps to align content and delivery of your message; The 6 message building blocks to address the "old brain"; The 7 powerful impact boosters to set your delivery apart from the rest. Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
650		0	_aNeuromarketing _96114
650		0	_aMarketing _xPsychological aspects _910024
650		0	_aConsumers' preferences _923349
650		0	_aNeuropsychology _911662
653			_aBibliography B3 ELEC - Communicating for Influence
700			_aMorin, Christophe _93289 _eauthor
942			_2lcc _cRL
999			_c3203 _d3203