| 000 | 02466nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 3370 | ||
| 008 | 230305s2018 xx 000 0 und d | ||
| 020 | _a9781138213760 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 043 | _aen_UK | ||
| 245 | 0 | _aCreative arts marketing | |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York ; London _bRoutledge Taylor & Francis Group, _c2018 |
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| 300 | _axvi, 305 pages : illustrations ; 25 cm | ||
| 505 |
_aThe context of arts marketing _rDeveloping audiences-- _rMarketing research-- _rProduct-- _rBranding-- _rPricing-- _rMarketing communications-- _rMaking the arts available-- _rMarketing planning-- _rLeadership and management.-- |
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| 520 | _aCreative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts. | ||
| 590 | _bIncludes bibliographical references and index. | ||
| 630 |
_aArts in general _913905 |
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| 650 |
_aArts _xMarketing _913906 |
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| 650 |
_aArts _xManagement _913907 |
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| 700 |
_aWhitehead, Brian _eAutor _913908 |
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| 700 |
_aHill, Liz _eAutor _913909 |
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| 700 |
_aO'Sullivan, Catherine _eAutor _913910 |
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| 700 |
_aO'Sullivan, Terry _eAutor _913911 |
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| 902 | _a1644 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
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| 999 |
_c3205 _d3205 |
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