000			02800aam a2200361 i 4500
001			990205989680107026
003			UkOxU
005			20240919173824.0
008			160122s2016 enkab b 001 0 eng c
020			_a9781292016924
035			_a(UkOxU)020598968
035			_a(UkOxU)020598968BIB01
035			_a(WlAbNL)99666570702419
035			_a(OCoLC)936205659
035			_a(OCoLC)ocn936205659
035			_a(Uk)017878586
040			_aStDuBDS _beng _erda _cStDuBDS _dWlAbNL _dUkOxU
041			_aeng
050	0	0	_aHF1416 _b.I617 2016
100			_aAlbaum, Gerald _eauthor _913917
245	1	0	_aInternational marketing and export management / _cGerald Albaum, Edwin Duerr, Alexander Josiassen.
250			_aEighth edition.
260			_aHarlow, England : _bPearson Education, _c2016.
300			_axxvi, 715 pages : _billustrations (black and white and color), maps (color) ; _c25 cm
490			_aInternational business series
504			_aIncludes bibliographical references and index.
520			_aInternational Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business.
526			_aMSc International Business: Unit 3. International Business Development
650		0	_aExport marketing _xManagement _913914
700			_aDuerr, Edwin _eauthor _913918
700			_aJosiassen, Alexander _eauthor _913916
942			_2lcc
999			_c3207 _d3207