000			01675nam a2200337Ia 4500
001			3377
008			230305s2022 xx 000 0 und d
020			_a9781529730838
043			_aen_UK
041			_aeng
245		0	_aConsumer behaviour
260			_aLos Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne _bSAGE, _c2022
300			_aviii, 334 p. : ill. ; 24 cm.
500			_aapplications in marketing
505			_aPART 1 INTRODUCTION _rChapter 1 Ideas and Explanations in Consumer Research-- _rPART 2 CONSUMPTION PATTERNS-- _rChapter 2 Customer Loyalty-- _rChapter 3 Brand Knowledge, Brand Equity and Brand Extension-- _rChapter 4 Stationary Markets-- _rChapter 5 Market Dynamics-- _rChapter 6 Consumer Group Differences-- _rPART 3 EXPLAINING DECISION-MAKING-- _rChapter 7 Predicting and Explaining Behaviour-- _rChapter 8 Information Processing and Decision-Making-- _rChapter 9 Consumer Satisfaction and Quality-- _rPART 4 MARKET RESPONSE-- _rChapter 10 Consumer Response to Price and Sales Promotions-- _rChapter 11 Shopper Behavior-- _rChapter 12 Word-of-Mouth Influence-- _rChapter 13 The Response to Advertising--
590			_bIncludes bibliographical references and index. ;
630			_aHF COMMERCE _914
650		0	_aConsumer behavior _9997
650		0	_aConsumer behavior _xPsychological aspects _98770
650			_aConsumer behavior _xSocial aspects _913931
650			_a _912
700			_aVanhuele, Marc _eAutor _913932
700			_aEast, Robert _eAutor _913933
700			_aWright, Malcolm _eAutor _913934
902			_a351
905			_am
912			_a2022-01-01
942			_a1
953			_d2022-06-08 11:12:50
999			_c3212 _d3212