000			02935nam a2200325Ia 4500
001			3407
008			230305s2016 xx 000 0 und d
020			_a9780231175449
040			_cTBS
041			_aeng
043			_aen_UK
245		4	_aThe digital transformation playbook
260			_bColumbia Business School, _c2016
300			_axi, 278 pages : illustrations ; 24 cm
490			_aColumbia Business School Publishing
500			_arethink your business for the digital age
505			_aThe five domains of digital transformation: customers, competition, data, innovation, value -- _rHarness customer networks ---- _rBuild platforms, not just products ---- _rTurn data into assets ---- _rInnovate by rapid experimentation ---- _rAdapt your value proposition ---- _rMastering disruptive business models ---- _rConclusion ---- _rSelf-assessment: are you ready for digital transformation? ---- _rMore tools for strategic planning.--
520			_aRethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
590			_bIncludes index
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aTechnological innovations _xManagement _92562
650		0	_aInformation technology _xManagement _911628
650		0	_aNew products _98236
650		0	_aStrategic planning _93573
700			_aRogers, David L. _eAutor
902			_a546
905			_am
942			_a1 _2ddc
999			_c3242 _d3242