000 00785nam a2200289Ia 4500
001 331
008 230305s1995 xx 000 0 und d
020 _a9782717828689
043 _aen_UK
041 _afre
245 0 _aLa communication marketing (1995)
260 _a
_bEconomica,
_c1995
300 _a283 p. ; 24 cm
490 _aGestion
490 _aPolitique générale, Finance et Marketing
500 _aconcepts, techniques, stratégies
590 _bIncludes bibliographical references (p. [259]-265) and indexes.
630 _aHF COMMERCE
_914
650 _aCommunication in marketing.
700 _aDécaudin, Jean-Marc
_eAuthor
_92267
902 _a564
905 _am
912 _a1995-01-01
942 _a1
953 _d2010-09-21 18:37:11
999 _c333
_d333