000			01723cam a22002775i 4500
001			21783124
005			20240919173108.0
008			201030s2020 mau 000 0 eng
010			_a 2020949397
020			_a9780357512364
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
050			_aHD30.28 _b.P4285 2022
100			_aPeng, Mike W. _eauthor. _922139
245	1	0	_aGlobal strategy _c/ Mike W. Peng.
250			_aFifth edition.
260			_aBoston, MA : _bCengage Learning, _c2022.
300			_axix, 460 pages : _billustrations, map (some color) _c28 cm.
520			_aThe world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.
526			_aMSc International Business: Unit 3. International Business Development
650		0	_aGlobalization _92394
650		0	_aInternational business enterprises _xManagement _9498
650		0	_aStrategic planning _93573
942			_2lcc
999			_c3377 _d3377