000			03130cam a22003378i 4500
001			20391370
005			20240319104055.0
008			180308s2018 nju b 001 0 eng
010			_a 2018011184
020			_a9781119467472 (pbk.)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aT49.5 _b.L49 2018
082	0	0	_a658.4/094 _223
100	1		_aLewrick, Michael, _eauthor.
245	1	4	_aThe design thinking playbook _b: mindful digital transformation of teams, products, services, businesses and ecosystems _c/ by Michael Lewrick, Patrick Link, Larry Leifer.
264		1	_aHoboken : _bWiley, _c[2018]
300			_a352 pages
504			_aIncludes bibliographical references and index.
505			_a Understand Design Thinking — What needs are addressed in the Playbook? — Why is process awareness key? — How to get a good problem statement — How to discover user needs — How to build empathy with the user — How to find the right focus — How to generate ideas — How to structure and select ideas — How to create a good prototype — How to test efficiently — Transform Organizations — How to design a creative space and environment — What are the benefits of interdisciplinary teams? — How to visualize ideas and stories — How to design a good story — How to trigger change as a facilitator — How to prepare the organization for a new mindset — Why strategic foresight becomes a key capability — Design the Future — Why systems thinking helps to understand complexity — How to apply lean business model thinking — Why business ecosystem design becomes the ultimate lever — How to bring it home — Why some design criteria will change in the digital paradigm — How to kick-start digital transformation — How artificial intelligence creates a personalized customer experience — How to combine design thinking and data analytics to spur agility.
520			_aThe Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services — Understand the latest advances in design thinking coming out of Stanford's d.school — Build awareness for user-centricity — Apply design thinking to the challenges of digital transformation in organizations — Combine Design Thinking with Systems Thinking and Big Data Analytics.
650		0	_aCreative ability in technology.
650		0	_aCreative ability in business.
650		0	_aCreative thinking.
650		0	_aIndustrial management _xTechnological innovations.
650		0	_aTechnological innovations.
700	1		_aLink, Patrick, _d1968- _eauthor.
700	1		_aLeifer, Larry J., _eauthor.
942			_2lcc
999			_c3382 _d3382
041			_aEnglish