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| 015 |
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| 016 | 7 |
_a020349813 _2Uk |
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| 020 |
_a9781529730845 _qhardcover |
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| 020 |
_a1529730848 _qhardcover |
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| 020 |
_a9781529730838 _qpaperback |
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| 020 |
_a152973083X _qpaperback |
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| 035 | _a(OCoLC)on1276789466 | ||
| 040 |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.E274 2022 |
| 082 | 0 | 4 |
_a658.8/342 _223 |
| 100 | 1 |
_aEast, Robert, _d1940- _eauthor. |
|
| 245 | 1 | 0 |
_aConsumer behaviour _b: applications in marketing _c/ Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. |
| 246 | 3 | _aConsumer behavior | |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLondon ; _aThousand Oaks, California : _bSAGE Publications Ltd, _c2022. |
|
| 264 | 4 | _c©2022 | |
| 300 |
_axii, 357 pages : _billustrations ; _c24 cm |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 303-345) and index. | ||
| 505 | _aPART 1 — Ideas and Explanations in Consumer Research — PART 2 CONSUMPTION PATTERNS — Customer Loyalty — Brand Knowledge, Brand Equity and Brand Extension — Stationary Markets — Market Dynamics — Consumer Group Differences — PART 3 EXPLAINING DECISION-MAKING — Predicting and Explaining Behaviour Chapter 8 Information Processing and Decision-Making Chapter 9 Consumer Satisfaction and Quality — PART 4 MARKET RESPONSE — Consumer Response to Price and Sales Promotions — Shopper Behavior — Word-of-Mouth Influence — The Response to Advertising. | ||
| 520 | _aWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. | ||
| 650 | 0 |
_aConsumer behavior _xPsychological aspects _98770 |
|
| 650 | 0 |
_aConsumer behavior _xSocial aspects. |
|
| 700 | 1 |
_aSingh, Jaywant, _eauthor. |
|
| 700 | 1 |
_aWright, Malcolm, _d1963- _eauthor. |
|
| 700 | 1 |
_aVanhuele, Marc, _eauthor. |
|
| 942 | _2lcc | ||
| 999 |
_c3393 _d3393 |
||
| 041 | _aEnglish | ||
| 655 | _aConsumer behavior -- Textbooks | ||