| 000 | 02667cam a22003018i 4500 | ||
|---|---|---|---|
| 001 | 22179806 | ||
| 005 | 20240319104056.0 | ||
| 008 | 210817s2022 enk b 001 0 eng | ||
| 010 | _a 2021039301 | ||
| 020 |
_a9781032127668 _q(paperback) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD58.8 _b.M626 2022 |
| 082 | 0 | 0 |
_a658.4/06 _223 |
| 100 | 1 |
_aMolenaar, Cor, _eauthor. |
|
| 245 | 1 | 0 |
_aDemand-driven business strategy _b: digital transformation and business model innovation _c/ Cor Molenaar. |
| 263 | _a2202 | ||
| 264 | 1 |
_aMilton Park, Abingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022. |
|
| 300 | _a192 pages | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDemand driven versus supply driven — Shifting from a supply-driven to a demand driven economy: digitalization — Community-based digital business models: platforms — Machine learning: the role of artificial intelligence in a demand driven model — Transforming existing business to succeed in a demand driven economy — Building a demand driven business model — Marketing in a demand driven economy: data as competitive advantage — Transforming organizations: from digital to demand driven — The new playground for organizations — Competition and technology — The road ahead — Practical research: product-as-a-service in practice — Business models and comparison. | |
| 520 |
_a"Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply and demand driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying Strategic Management, Marketing, Business Innovation, Consumer Behaviour, Digital Transformation and Entrepreneurship"-- _cProvided by publisher. |
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| 650 | 0 | _aOrganizational change. | |
| 650 | 0 |
_aManagement _xTechnological innovations. |
|
| 650 | 0 | _aBusiness planning. | |
| 942 | _2lcc | ||
| 999 |
_c3396 _d3396 |
||
| 041 | _aEnglish | ||