| 000 | 02728cam a2200253 i 4500 | ||
|---|---|---|---|
| 005 | 20240422181358.0 | ||
| 008 | 190815s2020 enk b 001 0 eng | ||
| 010 | _a 2019035256 | ||
| 020 |
_a9780367031060 _q(hardback) |
||
| 020 |
_a9780367031077 _q(paperback) |
||
| 020 |
_z9780429020469 _q(ebook) |
||
| 040 | _cTBS | ||
| 050 | 0 | 0 |
_aHD45 _b.S8467 2020 |
| 082 | 0 | 0 |
_a658.05 _223 |
| 245 | 0 | 0 |
_aStrategic digital transformation : _ba results-driven approach / _cedited by Alex Fenton, Gordon Fletcher and Marie Griffiths. |
| 300 |
_aix, 215 pages ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace the benefits of the 'always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities, and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition"-- Provided by publisher. | ||
| 650 | 0 |
_aBusiness enterprises _xTechnological innovations. |
|
| 650 | 0 |
_aOrganizational change _92599 |
|
| 650 | 0 |
_aBusiness planning _91415 |
|
| 942 |
_2lcc _c1 |
||
| 999 |
_c3463 _d3463 |
||
| 041 | _aEnglish | ||