000			02076cam a2200385 a 4500
001			16057062
005			20240704162337.0
008			100115s2010 nyua b 001 0 eng
010			_a 2010001854
020			_a9780230103733
035			_a(OCoLC)ocn468976314
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dCDX _dBWX _dUBY _dDLC
050	0	0	_aP99.4.S62 _bB47 2010
082	0	0	_a302.2 _222
100	1		_aBerger, Arthur Asa, _d1933-
245	1	4	_aThe objects of affection _b: semiotics and consumer culture _c/ Arthur Asa Berger.
250			_a1st ed.
260			_aNew York : _bPalgrave Macmillan, _c2010.
300			_axiii, 198 p. : _bill. ; _c21 cm.
490	1		_aSemiotics and popular culture
504			_aIncludes bibliographical references (p. [185]-109) and index.
520			_a"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
650		0	_aConsumer behavior _xSocial aspects.
650		0	_aConsumer behavior _xPsychological aspects.
650		0	_aConsumer behavior
650		0	_aConsumer behavior
650		0	_aConsumer behavior
650		0	_aConsumer behavior _xSemiotic models.
650		0	_aConsumer behavior
653			_aBibliography B3 ELEC - Communicating for Influence
830		0	_aSemiotics and popular culture.
942			_2lcc
999			_c3474 _d3474
041			_aEnglish
655			_aConsumer behavior -- Textbooks